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Master Your Marketing Program

Introduction: Setting Yourself Up for Success

Start Here! (1:00)
Program Layout (1:40)
Checklist & Roadmap (2:38)

Clarifying a Profitable Niche

Why does a niche matter? (4:06)
Clarify Your Niche (16:13)
How are you unique? (4:17)
Finding a Niche as a Group Practice (1:14)

Homepage

Homepage Copywriting (27:23)

About Page

About Page Goals (2:18)
Should I disclose that about myself? (1:25)
About Page: Sections 1-5 (7:51)
About Page: Sections 6-8 (2:19)
Fees & FAQs Page (1:04)
How to Hyperlink in Squarespace (0:35)

Specialty Pages

Specialty Pages Introduction (1:09)
Specialty Pages (10:29)

Psychology Today

Optimizing Psychology Today (17:32)
Psychology Today Demo (4:15)
Psychology Today Endorsement Demo (1:54)
BAA Compliance with Psychology Today

Networking Strategy

Cultivating a Community of Mutuality & Trust (16:31)

How to do Consultation Calls

Consultation Call Journey (10:48)
Price Objections (2:09)
Other Questions to Consider (2:32)

SEO: Helping Clients Find You on Google

Why Squarespace? (2:24)
What is SEO? (3:31)
Phases of SEO (3:32)
Keyword Research (24:38)
Google Console & Sitemap (8:54)
SEO Implementation (9:46)
SEO Demos (12:35)
Optimize Your SEO

Squarespace Tutorials

Setting Up Your Navigation Menu (2:23)
How to Hyperlink in Squarespace (0:35)
Edit Mobile Version (0:50)

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